From 3 August 2026, Dubai Customs exempts eligible cross-border e-commerce shipments valued at up to AED 1,000 from customs duty. It also extends the duty-exempt window for B2C returns to 60 days.
The exemption applies only to customs duty, so import VAT still applies. The AED 1,000 limit is measured on CIF value, so freight and insurance count towards it. The change comes as UAE e-commerce continues to grow. Gross merchandise value rose 2% year-on-year in the first half of 2026, while GCC-wide e-commerce fell 9%.
For businesses shipping to, from or through Dubai, it changes landed-cost maths, checkout copy, and returns timelines. This guide covers what the notice says, what it leaves out, and what to change this quarter.
Dubai Customs exempts goods valued at AED 1,000 or less from customs duty when they are imported as cross-border e-commerce shipments. It also allows duty-paid B2C returns to re-enter duty-free within 60 days.
More changes are outlined below, based on Emirates 24|7 and Khaleej Times.
| Rule | What Notice 16/2026 says |
|---|---|
| Duty-free limit | E-commerce goods valued at AED 1,000 or less are exempt from customs duty. |
| Effective date | 3 August 2026 |
| Excluded goods | Tobacco and products, e-smoking devices and accessories, nicotine liquids, alcoholic beverages, and food preparations containing alcohol. |
| Returns | B2C goods returned through e-commerce companies, with duty proven paid, are exempt if returned within 60 days of their date of exit. |
| Administration | Client Happiness Management registers companies, their activities and platform enrolment. Legal Affairs handles disputes. |
| Action required | Companies wanting the benefit must adjust their status to the new provisions. |
No. The exemption covers customs duty only. Import VAT of 5% is a separate charge, and both TaxAdvisors.ae and ArabTaxCalc treat it as still payable on exempt parcels.
It provides real savings, but it is not “tax-free”. UAE VAT rules were also amended from 1 January 2026, separately from this notice. VAT on Shipping and Delivery Services in the UAE covers how import VAT is invoiced and recovered.
The limit applies to CIF value: goods plus insurance plus freight. A parcel valued at AED 900, plus AED 150 in shipping and insurance, has a CIF value of AED 1,050 and falls outside the exemption.
Because it’s above the limit, duty applies to the full CIF value, not just the excess. That creates a cliff:
| CIF value | Customs duty (5%) | Import VAT (5% of CIF + duty) | Total tax |
|---|---|---|---|
| AED 1,000 | AED 0.00 | AED 50.00 | AED 50.00 |
| AED 1,050 | AED 52.50 | AED 55.13 | AED 107.63 |
Parcels priced between roughly AED 850 and AED 1,000 need a CIF check before you promise a landed price. Don’t restructure shipments just to stay under the line without written confirmation from the broker.
The reports describe the exemption for cross-border e-commerce shipments handled by companies registered with Dubai Customs. Several common scenarios fall outside it.
| Scenario | Duty exemption applies? | Why |
|---|---|---|
| Consumer order from an overseas seller, AED 800 CIF, cleared in Dubai | Yes | Within the limit; Dubai notice |
| Same order at AED 1,100 CIF | No | Above the limit; duty on full CIF |
| Order containing alcohol or vaping products | No | Excluded categories (alcohol remains dutiable at 50% per World Company Setup) |
| Parcel cleared through Abu Dhabi or Sharjah | Confirm first | This is a Dubai Customs notice |
| Bulk inventory import for resale or marketplace stock | Not indicated | The announcements cover e-commerce shipments; keep modelling at the standard 5% until your broker confirms |
Two practical points follow here:
Goods returned through e-commerce companies for B2C purposes, for which customs duty has been proven to have been paid, are exempt from duty if returned within 60 days of their date of exit. In practice, a seller exporting from Dubai through a registered company can bring a B2C return back in without paying duty again. The return must clear within the window.
The clock starts when the goods leave Dubai. It doesn’t start when the customer requests a return. A longer return policy can therefore breach the window:
| Scenario | Outbound transit | Customer return window | Return transit | Total from exit | Within 60 days? |
|---|---|---|---|---|---|
| 30-day return policy | 7 days | 30 days | 10 days | 47 days | Yes (13 days spare) |
| 45-day return policy | 7 days | 45 days | 10 days | 62 days | No (2 days over) |
Illustrative assumptions: 7-day outbound and 10-day return transit. Use your own lane data.
Returns that miss day 60 turn back into a duty bill. Jeebly Bizz manages reverse logistics on the same platform as outbound delivery, so you can see where every return sits before the window closes.
To align your policy and operations with the 60-day clock, see How to Manage eCommerce Returns in UAE for the reverse-logistics process and How to Create a Returns Policy for setting return windows.
For most goods, UAE customs duty is 5% of the CIF value, with 5% VAT charged on the CIF value plus duty.
| Item | Rate or rule | Basis |
|---|---|---|
| Customs duty, most goods | 5% | CIF value |
| Import VAT | 5% | CIF + duty |
| Alcoholic beverages | 50% duty | World Company Setup |
| GCC-origin goods with valid certificate of origin | May qualify for preferential treatment | GCC Common Customs Law (SamVertex) |
| HS code format | 12-digit mandatory for rest-of-world imports into the UAE mainland from August 2026 | Dubai Customs Notice 10/2025 (SamVertex) |
| Action | Why it matters |
|---|---|
| Update landed-cost models: 0% duty up to AED 1,000 CIF, 5% VAT unchanged | Old sheets overstate cost by the duty amount. |
| Model CIF, not item price | Freight and insurance count towards the limit. |
| Rewrite duty wording at checkout | Surprise charges may drive abandonment. |
| Check return windows against the 60-day clock | A 45-day policy can breach it (table above). |
| Confirm registration and clearing port | Companies must adjust their status. How to Get an eCommerce Licence in the UAE covers licensing basics. |
| Split out excluded categories | Alcohol and nicotine SKUs need separate costing. |
| Ask who pays duty and VAT at delivery | Under DDP (Delivered Duty Paid), the seller prepays. Under DAP (Delivered at Place), the buyer pays at delivery. |
| Ask carriers for the declared CIF, HS code and port of entry in writing | Compare carriers using DHL vs Jeebly and Cost of Shipping for a Small Business in UAE. |
Do this before Q4 pricing locks. Peak Season Logistics Checklist: Getting Ready for Q4 UAE covers the wider timeline.
Jeebly Haul is a cargo service covering air, sea, and road freight across the UAE and GCC, with in-house customs clearance, so a single team handles freight and clearance. For consumer parcels going overseas, Jeebly Dash’s international courier service handles express delivery. Once a parcel is in the UAE, same-day delivery in Dubai covers the last mile.
For businesses running outbound orders and returns together, Jeebly Bizz brings cross-border logistics and fulfilment to a single platform.
Put the same questions to us that this guide tells you to put to any carrier: which port clears the parcel, which CIF value is declared, and who pays duty and VAT at delivery. Talk to the Jeebly team and bring your lane, average parcel value and return rate.
Notice 16/2026 gives UAE e-commerce a real, but narrow, saving. Duty drops to zero on eligible parcels up to AED 1,000 CIF, VAT stays at 5%, and the returns window stretches to 60 days from exit. Businesses that measure CIF properly, align return windows with the clock, and confirm which customs office clears their parcels get the gains. Because thresholds have moved before, treat AED 1,000 as a variable in your model.
For the mechanics of clearance behind these rules, read “Customs Clearance in Dubai and UAE.” To manage freight and clearance, Jeebly Haul provides door-to-door cargo services across the UAE and GCC. Contact us to review your cross-border setup.
The notice is a Dubai Customs notice, and the reports reviewed do not say other emirates have adopted it. Ask your carrier for written confirmation of the clearing port and the threshold it applies before you change customer-facing duty messages for non-Dubai addresses.
The announcements don’t address split consignments. Customs authorities generally assess the underlying transaction, so splitting an order to stay below a threshold risks reassessment. Get written confirmation from your customs broker before changing how you pack or ship orders.
Add goods, insurance and freight to get CIF. Duty is 5% of CIF for most goods, and VAT is 5% of CIF plus duty. For AED 3,000 CIF, duty is AED 150, VAT is AED 157.50, and total tax is AED 307.50. Alcoholic beverages are subject to a 50% duty rate instead.
The notice requires that duty be “proven to have been paid”. Keep the original import declaration number, the duty payment record, the date the goods left Dubai and the return shipment’s tracking record. The sources reviewed don’t list the exact documents, so confirm them with Dubai Customs or your broker.
Possibly. On a parcel under AED 1,000 CIF, the duty line should be zero, but 5% VAT is still due. Whether the buyer pays it at delivery depends on the sales terms: under DDP, the seller has prepaid it, while under DAP, the courier collects it. Unexpected charges at the door often trigger refusal, so show them before checkout.
Nothing in the sources reviewed says so. The amendments effective 1 January 2026 changed invoicing and unused VAT credit rules, including a five-year limit on carrying credits forward, not the 5% rate.
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